Have you ever wondered how you can attract customers to your bar or restaurant without investing in megalomaniacal budgets? If you answered yes to this question, the following lines are for you, as we will give you 6 important digital media tips that you can immediately use to increase sales in your restaurant or bar.
One of the basic and main tips is that you have as much information as possible online. It is common knowledge that people look for information about a new experience, in this case a new restaurant or bar, in the digital world. The same story also occurs when, as a regular customer, we are looking for information about menus, opening hours, the address of a restaurant or bar, etc. If we do not find the latter, we will most likely go to another restaurant or bar that serves us this information.
Constantly update all the profiles you have online - be consistent at least on the main digital channels for you - Google My Businesses, Facebook, Instagram and TripAdvisor. Don't forget the most important information such as opening hours, address, phone number, menus and fresh photos.
Most restaurants and bars forget about the "connecting" aspect of social media. The latter should not only mean that we publish something on one of the platforms, but the basic purpose is to communicate with our visitors and involve them in the communication itself. So take at least an hour a day to respond to all the comments and recommendations on your networks.
Facebook Messenger can be a key component of your marketing strategy, especially if you incorporate automation into it. Thus, with its help, you will build a 1-1 relationship between you and your client. But to make your responsiveness on Facebook even better, include the Messenger Chat bot.
If it used to be the case that "content is a king", today it is the visual content that helps to evoke emotions in your audience. Therefore, try to post as much video or at least photo content as possible to arouse hunger, pleasure, desire, etc. with your delicious food or ambience.
This is more of a general principle than a strategy, as you don't want posts that won't get a response. That is why it is best to make a calendar that will allow you to schedule posts. Of course, keep in mind that all the content you arrange in your publication calendar is in line with the overall image of your brand.
For a good first impression of the visitor, not only the ambience and the offer are important, but the entire experience that your guest gets. Satisfied guests will also share their enthusiasm on social networks. So speed up ordering by 30%, take care of 50% fewer steps your employees take from the dispensing points to the service desk, reduce ordering errors by 100 % and thereby ensure the best possible first impression of your guests, together with TRONpos remote ordering - are you interested in more? Fill out the non-binding form HERE.
