{"id":5709,"date":"2021-07-22T14:48:00","date_gmt":"2021-07-22T12:48:00","guid":{"rendered":"https:\/\/nova.comtron.si\/?p=5709"},"modified":"2023-09-29T11:57:27","modified_gmt":"2023-09-29T09:57:27","slug":"10-savjeta-kako-promovirati-svoj-restoran-ili-bar","status":"publish","type":"post","link":"https:\/\/comtron.si\/hr\/10-nasvetov-kako-promovirati-vaso-restavracijo-ali-bar\/","title":{"rendered":"10 savjeta kako promovirati svoj restoran ili bar"},"content":{"rendered":"
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U dana\u0161nje doba preoptere\u0107enosti informacijama i obilja pristupa\u010dne robe, imamo daleko vi\u0161e mogu\u0107nosti izbora nego ina\u010de. \u010cesto se doga\u0111a da uz sav taj izbor jednostavno do\u017eivimo manji \u0161ok, jer se ne mo\u017eemo i ne mo\u017eemo odlu\u010diti ni za jednu opciju.<\/i><\/p>

Ista stvar se doga\u0111a s barovima i restoranima - ponekad se ne mo\u017eemo ba\u0161 odlu\u010diti kamo oti\u0107i na kavu ili do ru\u010dka, ali to su slatke brige za potro\u0161a\u010de.<\/i><\/p>

Pitate li se \u0161to mogu u\u010diniti u ovom slu\u010daju ili da li vlasnici lokala ili restorani? U sljede\u0107im redovima prona\u0107i \u0107ete nekoliko savjeta!<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. Vizualna slika \u0161anka<\/h4>

\u010cesto se dogodi da do\u0111emo u bar ili restoran koji izgleda kao kola\u017e svega onoga \u0161to vlasnik voli. Ulo\u017eite malo razmi\u0161ljanja i truda u ujedna\u010davanje izgleda va\u0161eg bara i izvana i iznutra. Ljudi su po prirodi vrlo vizualna bi\u0107a, pa je za nas zaokru\u017een ambijent s vidljivom idejom ili crvena nit prije mo\u017ee ostati u sje\u0107anju nego ne\u0161to svakodnevno. Svaki i najmanji detalj, od pomno odabranog fonta na jelovniku do zidnih naljepnica, zna\u010dajno pridonosi izgradnji pozitivnog imid\u017ea lokala i ugodnosti gostiju i zaposlenika u njemu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Ne razmi\u0161ljamo samo o profitu, razmi\u0161ljamo io prirodi<\/h4>

U dana\u0161nje vrijeme ljudi su sve svjesniji okoline u kojoj \u017eivimo i problema koji tu nastaju \u2013 poka\u017eite svojim kupcima da vam je stalo do na\u0161eg zajedni\u010dkog prostora i krenite od malih stvari, poput postavljanja kanti za odvajanje otpada. Svaka ovakva sitnica dugoro\u010dno \u0107e vam donijeti vi\u0161e vjernih kupaca, dobar ugled, mo\u017eda \u010dak i manje tro\u0161kove u budu\u0107nosti zbog ve\u0107e svijesti o potro\u0161nji energije i potro\u0161nog materijala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Ostanimo u kontaktu s korisnicima tijekom cijelog dana \u2013 \u010dak i preko njihovih ekrana<\/h4>

Sve vi\u0161e ljudi ima pristup webu i putem mobilnih ure\u0111aja koje tijekom dana nosimo u d\u017eepovima i torbama \u2013 kako iskoristiti ovaj trend?<\/p>

Svi tra\u017eimo jelovnik i radno vrijeme. Velika ve\u0107ina ljudi na internetu tra\u017ei samo bitne informacije o sljede\u0107em mjestu piva ili ru\u010dka, naime: jelovnik s cijenama i radno vrijeme. Izbjegavajte nebitne informacije i ponudite ljudima ono \u0161to tra\u017ee - neka vam cilj bude privu\u0107i ih u svoj lokal i iznenaditi ih cjelokupnim iskustvom tamo.<\/p>

Iskoristite snagu dru\u0161tvenih mre\u017ea. Poznato je da na pr. Dana\u0161nja mlade\u017e cijeni kvalitetno iskustvo, a pritom je vrlo aktivna na dru\u0161tvenim mre\u017eama. Pobrinite se da imate ure\u0111enu i a\u017euriranu stranicu barem na Facebooku, koja je najve\u0107a dru\u0161tvena mre\u017ea u Sloveniji, ali ne zaboravite na Instagram i bilo koju drugu vizualniju mre\u017eu gdje su slike u prvom planu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Niste sami u svojoj ulici \u2013 u stilu je snaga<\/h4>

Zaista niste sami u svojoj ulici - va\u0161i susjedi mogu biti va\u0161i kupci, kao i druge tvrtke u toj ulici. Pove\u017eite se sa svojim okru\u017eenjem i u\u010dinite da se va\u0161i susjedi u ovoj ulici osje\u0107aju dobro uz vas \u2013 dobrosusjedski odnosi, posebno u poslovnom smislu, zna\u010dajno mijenjaju va\u0161e \u0161anse za postojanjem i stjecanjem sve ve\u0107eg broja kupaca. Pove\u017eite se sa susjednim frizerskim salonom i ponudite mu\u0161terijama kavu po povoljnoj cijeni uz predo\u010denje ra\u010duna, a ujedno mo\u017eete predlo\u017eiti svojim postoje\u0107im mu\u0161terijama da do\u0111u niz ulicu do va\u0161ih prijatelja na novu frizuru.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Va\u0161 bar su va\u0161i ljudi \u2013 pobrinite se da ne pro\u0111u nezapa\u017eeno<\/h4>

Mnogo toga se mo\u017ee promijeniti, dodati, oduzeti, ali ni\u0161ta ne mo\u017ee zamijeniti onu istinsku interakciju izme\u0111u osoblja i kupca. Pobrinite se da va\u0161 klijent bude impresioniran, ali ne zaboravite zadovoljstvo va\u0161eg osoblja. Dajte im posebno mjesto na zidu za zaposlenika mjeseca ili ih s vremena na vrijeme po\u010dastite za dobro obavljen posao. Sretan i nasmijan konobar prije \u0107e privu\u0107i nove goste u va\u0161 lokal nego mrzovoljni i nervozni, a da ne govorimo o pove\u0107anom obimu obavljenog posla i ostalim pozitivnim u\u010dincima koje takve male radnje mogu donijeti sa sobom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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6. Stvorite mjesto za dru\u017eenje<\/h4>

Zbog brzog na\u010dina \u017eivota mijenja se i na\u0161 na\u010din prehrane - konzumacija hrane ili pi\u0107a vi\u0161e se ne tretira kao poseban ritual kao prije, ve\u0107 samo jo\u0161 jedna stvar na na\u0161oj ve\u0107 (ponekad beskrajno) dugoj listi obaveza.<\/p>

Prekinite ovu stalnu \u017eurbu i ponudite svojim kupcima ne\u0161to novo - imate li bar u poslovnoj \u010detvrti? Postavite veliku zdjelu i neka ljudi u nju ubace svoje posjetnice, a vi izvla\u010dite sve, od primatelja besplatnog piva do besplatnog ru\u010dka za dvoje. Ovakve interakcije izme\u0111u gostiju i osoblja lokala su vrlo po\u017eeljne jer vas povezuju na human i zabavan na\u010din, a ljudima \u0107ete ostati u sje\u0107anju i kao inovativan bar koji uvijek pru\u017ea dobru atmosferu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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7. Netko vas ne mo\u017ee dobiti? Neka va\u0161a hrana do\u0111e do njih!<\/h4>

Mnogo puta \u010dak ni va\u0161i najvjerniji kupci jednostavno ne vole ustati s kau\u010da dok gledaju svoju omiljenu seriju ili film, ali i dalje \u017eele jesti va\u0161u hranu \u2013 \u0161to u\u010diniti? Pripremite brze i ukusne jelovnike za van, ponudite dostavu hrane ili poku\u0161ajte pregovarati s drugim dostavlja\u010dima hrane u slu\u010daju da vam va\u0161a infrastruktura to trenutno ne dopu\u0161ta. Ovo \u0107e ugodno iznenaditi mnoge gladne ali i one koji ne \u017eele ponovno naru\u010divati dostavu od istog ponu\u0111a\u010da kao pro\u0161li put.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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8. Ne bojte se promjena, tehnologija je va\u0161 prijatelj!<\/h4>

\u010cesto se ljudi, posebno oni koji ve\u0107 posluju, boje bilo kakve velike promjene - ugostiteljstvo se promijenilo od pojave interneta, jer sada se kontakt s ljudima mora tra\u017eiti na vi\u0161e razina nego \u0161to smo prije govorili. Ne dopustite da vas to obeshrabri, jer tehnologija sa sobom donosi i mnoge nove mogu\u0107nosti: jedna od njih je kori\u0161tenje mobilnih ure\u0111aja u va\u0161em povezanom ugostiteljskom sustavu.<\/p>

Nekad je konobar morao preuzeti narud\u017ebu, odnijeti je kuharu pa konobaru kako bi on mogao prihvatiti narud\u017ebu, no danas uz "naru\u010divanje na daljinu" na mobilnoj blagajni jednu narud\u017ebu jednostavno mo\u017eete poslati na centralno ra\u010dunalo konobaru i kuharu istovremeno s va\u0161im osobnim telefonom. Kuhar tada mo\u017ee krenuti s pripremom naru\u010denog jela, blagajnik ispisuje ra\u010dun, a konobar mo\u017ee manje vremena provoditi rade\u0107i isti posao kao prije, vi\u0161e se posvetiti svakom gostu i pru\u017eiti bolje iskustvo usluge nego prije.<\/p>

Iskoristite prednosti tehnologije i uz pomo\u0107 suvremene tehnologije osigurajte optimizaciju radnih procesa jer uz dobro kori\u0161tenje ona vam mo\u017ee donijeti znatno vi\u0161e prihoda i na kraju dana ve\u0107u zaradu - br\u017ea i lak\u0161a usluga , vi\u0161e zadovoljnih kupaca, koji \u0107e naru\u010divati vi\u0161e nego ina\u010de i jo\u0161 bismo mogli nabrajati pozitivne u\u010dinke kori\u0161tenja tehnologije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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9. Na kraju dana, va\u017ena je samo va\u0161a ponuda!<\/h4>

Kako god gledali na stvari, na kraju krajeva, najva\u017enija je va\u0161a ponuda, va\u0161 jelovnik. Ne bojte se eksperimentirati prilikom pripreme jelovnika, mo\u017eda mo\u017eete uvesti i posebnu dnevnu ponudu. Taj hamburger koji poslu\u017euje\u0161 svaki dan? U petak ponudite "Hamburger Special" koji \u0107e biti isti kao i postoje\u0107i, ali s druga\u010dijom mje\u0161avinom za\u010dina i posebnim umakom. Male promjene na va\u0161em redovnom jelovniku mogu za\u010diniti va\u0161u ustaljenu rutinu pripreme hrane, iznenaditi va\u0161e stalne mu\u0161terije i napraviti dovoljnu razliku izme\u0111u vas i va\u0161e najbli\u017ee konkurencije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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10. Ne podcjenjujte mo\u0107 klasi\u010dnog ogla\u0161avanja!<\/h4>

U doba interneta mnogi se odlu\u010duju isklju\u010divo za ogla\u0161avanje na internetu. Ne podcjenjujte snagu va\u0161e lokalne radio postaje, dobro dizajniranih letaka i dosega va\u0161ih lokalnih dnevnih novina. Dobri rezultati lako \u0107e se vidjeti ako budete po\u0161teni i ravnomjerno podijelite svoje napore izme\u0111u online i tradicionalnog ogla\u0161avanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

V dana\u0161nji dobi, ko vlada poplava informacij in izobilje dostopnih dobrin, imamo na voljo veliko ve\u010d mo\u017enosti na izbiro kot ponavadi. Nemalokrat se zgodi to, da ob vsej tej izbiri preprosto do\u017eivimo manj\u0161i \u0161ok, saj se ne moremo in nemoremo odlo\u010diti za eno samo mo\u017enost. Enaka stvar se dogaja tudi pri barih in restavracijah \u2013 […]<\/p>\n","protected":false},"author":17,"featured_media":5710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zanimivosti"],"blocksy_meta":[],"acf":[],"yoast_head":"\n10 nasvetov kako promovirati va\u0161o restavracijo ali bar - Comtron<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comtron.si\/hr\/10-savjeta-kako-promovirati-svoj-restoran-ili-bar\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 nasvetov kako promovirati va\u0161o restavracijo ali bar\" \/>\n<meta property=\"og:description\" content=\"V dana\u0161nji dobi, ko vlada poplava informacij in izobilje dostopnih dobrin, imamo na voljo veliko ve\u010d mo\u017enosti na izbiro kot ponavadi. Nemalokrat se zgodi to, da ob vsej tej izbiri preprosto do\u017eivimo manj\u0161i \u0161ok, saj se ne moremo in nemoremo odlo\u010diti za eno samo mo\u017enost. 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